Amethyst

The essence of the color purple, amethyst is beautiful enough for crown jewels yet affordable enough for class rings.

BRIEF INTRO

Amethyst was as expensive as ruby and emerald until the 19th Century, when Brazil’s large deposits were discovered. It was believed to prevent intoxication—amethystos means “not drunk” in ancient Greek. Today, as the most valued quartz variety, amethyst is in demand for designer pieces and mass-market jewelry alike, and its purple to pastel hues retain wide consumer appeal.

MERELANI

Tanzanite has only one source: the hills of Merelani in northern Tanzania.

1967

Masai tribesman Ali Juuyawatu is credited with finding the first tanzanite crystal.

PLEOCHROIC

Tilt tanzanite and you’ll see three distinct colors in three crystal directions.

TREATMENTS

There are processes used to alter the color, apparent clarity, or improve the durability of gems. Some gemstones have synthetic counterparts that have essentially the same chemical, physical, and optical properties, but are grown by man in a laboratory.

FEBRUARY

Amethyst is the birthstone for February and the gem for the 6th and 17th wedding anniversaries.

Purple variety of the mineral quartz, often forms large, six-sided crystals. Fine velvety-colored gems come from African and South American mines. In demand for jewelry at all price points.