Precious Metals

Learn about the precious metal options available, including appearance, durability, and price, to choose the ideal metal for you.

Gemstone and diamond jewelry can be paired with a variety of precious metals.
The metal you choose can depend on your preference in durability, look and cost.
Factors that set different types of metals apart are also the luster (shine), weight and color of the metal.

These metals are classified as precious as they are more rare and expensive than other commonly used metals.


Visual Appearance
Durability & Care
Yellow Gold

18K yellow gold will have a more intense yellow appearance compared to 14K yellow gold due to a higher purity content.

14K yellow gold will have a moderate yellow appearance when compared to 18K due to a lower purity content.

18K yellow gold is 75% pure gold and 25% mixture of other alloys and because of its composition it requires more care.

yellow gold is 58.3% pure gold & 41.7% mixture of other alloys. Due to it's lower pure gold composition, it is more durable.

Due to it's higher pure gold composition 18K will cost more compared to 14K.  

Yellow gold is more affordable than platinum, and at the same price point as white gold and rose gold.

White Gold

White gold has a similar silvery white appearance to platinum, making it another stunning choice for jewelry. 

It is generally not suggested for those with a nickel allergy. 18K or 14K will appear visually identical in white gold.

Because it features rhodium plating, white gold must be re-plated once every year or once every two years to maintain its white luster. 

18K white gold will have a higher purity content compared to 14K white gold. 14K is more durable due to it's lower pure gold composition.

18K will cost more due to it's higher pure gold composition compared to 14K.

White gold is more affordable than platinum.It may require more maintenance such as yearly rhodium plating to keep it's luster white.

Rose Gold

Rose gold is a lovely alloy of gold and copper, with a lustrous blush-pink tone. 

18K rose gold will have a more intense pink tone.

14K will have a moderate pink appearance.

The copper in the alloy lends strength to 14K rose gold, so it is a durable choice which does not require extra maintenance. 

18K will require more care due to it's higher copper metal composition as it is softer.

18K will cost more due to it's higher pure gold composition compared to 14K.

gold is more affordable than platinum, and has approximately the same price point as white gold and yellow gold.


Platinum is a naturally lustrous silvery white, and because of its beauty and hypoallergenic status is a sought after metal for jewelry. One of the key visual benefit's is that it's luster will always remain white.

Platinum is corrosion resistant and does not tarnish. It is also less malleable than gold. Due to it's 95% purity nature, it is much softer in it's composition and will require special care.

It will have a much heavier weight to it when compared to gold.

Platinum is the most expensive of the precious metals, due to stunning appearance and superior durability. Platinum require's extraordinary bench jewelry knowledge to work on. 

It require's more attention and care when finishing a piece of jewelry in this alloy.


Palladium is in the same family of Platinum. It will also have a naturally silvery white luster. This metal is hypoallergenic and much less expensive than Platinum.

Due to it's unique metal composition, many goldsmiths or bench jeweler's might not have the adequate knowledge to work with this unique alloy.

Palladium is usually about 20% cheaper than Platinum. It require very little maintenance and care.